New York Times Company's Profit Drops 26 Percent

2010’s fourth quarter was another rough one for the New York Times Company, as its profits fell by 26 percent to $67.1 million, down from the 2009 mark of $90.9 million.

As has been the case for the best paper we have, declining print ad sales were to blame. Janet Robinson, President and CEO of the New York Times Company, explained in a release:

The advertising marketplace was volatile during the quarter. The progress we made on the print advertising front in October and November was not sustained in December due to a combination of difficult year-over-year comparisons and advertiser caution about the economy and consumer spending.

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