New York Times Experiments with Reader Comments
It started over the weekend with Pulitzer Prize winner Amy Harmon’s article “A Race to Save the Orange by Altering Its DNA.” Along the right-hand side of the Web version, several reader comments have been pulled and highlighted under the heading Readers’ Perspectives.
The paper’s deputy editor of interactive news, Marc Lavallee, tells journalism.co.uk that the approach is designed mainly for readers who do not take the time to wade through reader comments. At press time, Harmon’s GMO-flavored item had 736 reader reactions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in