New York Times Co. Expands Hyperlocal Presence With Fwix
The New York Times Co. has struck a deal with news service Fwix to expand the Times’ local coverage. Fwix aggregates content from local blogs and citizen journalists on the local level. It operates in more than 175 markets in the U.S., the U.K., Canada, Australia and New Zealand.
David Kaplan at paidContent is reporting that the deal will first affect regional Times properties, like the Santa Rosa Press-Democrat, and not the Times itself.
Still, the arrangement may soon prove noteworthy for the Times’ Web site, which recently spearheaded
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in