New York Times Co. Expands Hyperlocal Presence With Fwix

nytlogo03182010.jpgThe New York Times Co. has struck a deal with news service Fwix to expand the Times’ local coverage. Fwix aggregates content from local blogs and citizen journalists on the local level. It operates in more than 175 markets in the U.S., the U.K., Canada, Australia and New Zealand.


David Kaplan
at paidContent is reporting that the deal will first affect regional Times properties, like the Santa Rosa Press-Democrat, and not the Times itself.

Still, the arrangement may soon prove noteworthy for the Times’ Web site, which recently spearheaded a collaboration with NYU’s journalism school to enhance coverage in the East Village. And let’s not forget that The Wall Street Journal has apparently put additional pressure on the Times by creating its own New York Metro section, due to debut in April.