New York Post Names Women’s Fashion Insert After Founding Father

alexa08042010.jpgThe New York Post today announced the launch of “Alexa” — 12 pages of fashion coverage — as a free insert in today’s paper.

In an odd homage, “Alexa” derives from Alexander Hamilton, who after founding the United States of America founded the Post in 1801. More than two centuries later, the renaissance man gets yet another accolade in this, his namesake tabloid-paper fashion insert.

“Retailers have told us their customers shop straight off our fashion pages. We created Alexa to satisfy their desire for more international designer news and goods to buy now in New York City. It’s an extra fix of fashion for the consummate cosmopolitan New York woman,” Post fashion editor Serena French said in a statement.