Add the New York State Republican Party to the growing list of people who have created strange marketing efforts around Fifty Shades of Grey, the R-rated sexual thriller and blockbuster hit.
The political group tried to join the conversation about the film this afternoon by photoshopping New York mayor Bill de Blasio and Al Sharpton together—apparently, de Blasio is depicted on the right of the tweet image below and Sharpton on the left.
And it sure turned out kind of, well, weird—and offensive to some viewers.
— New York GOP (@NewYorkGOP) February 17, 2015
The Twittersphere reacted quickly to the GOP's account, which has 7,100 followers.
@NewYorkGOP Who thought that this was a good idea?
— Nick (@NickNickosia) February 17, 2015
@NewYorkGOP So you went … there?
— Nikki Schwab (@NikkiSchwab) February 17, 2015
— StereoCultureSociety (@CultureInStereo) February 17, 2015
— Affordable Art (@AspirationWave) February 17, 2015
@NewYorkGOP This is embarassing for everyone. Please stop.
— John Smith (@JS_717) February 17, 2015
At any rate, the Empire State's Republicans aren't the first marketers to become entangled in Fifty Shades.
For Valentine's Day, Vermont Teddy Bear created a gift for that special someone who might want to snuggle up to a stuffed version of the movie's main character. For just $90, the little bear even comes dressed in a business suit and holds a pair of handcuffs.
— BabyCenter (@BabyCenter) February 13, 2015
Meanwhile, Squiggly Boo is selling infant outfits that say: "9 months ago mommy read 50 Shades of Grey."
For the mother that wants her newborn to be 50 Shades of Trashy, too http://t.co/kQP8NxLFm1
— Mike Wehner (@MikeWehner) February 13, 2015
Any baby wearing this should be removed from the home. http://t.co/Dl98G1Cceo
— Tara (@tara_atrandom) February 9, 2015
And a drive-in theater marketer in Concord, Calif., thought it wise to show SpongeBob 2 on a screen next to Fifty Shades of Grey—so, you know, kids and parents could view a whole lot of eroticism along with their children's cartoon.
Seriously, what were any of these people thinking?