After hiring a new digital editor, New York Daily News is planning to expand its online presence, reports Capital New York. Ted Young, who was the former editor of the Daily Mail’s website, was hired to oversee a new digital business strategy, which plans to expand into a national news site called Daily News America.
The Daily News has had much success in the digital arena lately. It has the third highest digital circulation in the country (after only The New York Times and The Wall Street Journal), and is beating its rival New York Post in terms of digital presence—in April, the Daily News had 10.2 million unique visitors, compared to the Post’s 6.6 million. The Post recently hired Remy Stern as a digital consultant, hoping to give more attention to its digital strategy, while the Daily News hopes to keep its lead in the digital realm with its click friendly slideshows and celebrity gossip headlines.