New Video Reminds Everyone That Politico Is Still Politico And Always Will Be

A new three-minute video produced by Politico touts the publication’s “early success” and its plan for the future. Full of Politico bluster, it’s part of a new “brand and advertising” site the publication launched this week, according to Mike Allen’s Playbook.

Supported by a soundtrack comparable to the background music in Coca-Cola’s anti-obesity ad, the video is narrated entirely by Executive Editor Jim VandeHei and features image after image of the Politico newsroom and photographic vistas of the Washington area.

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