Twitter Testing New Homepage to Better Convert Visitors

Twitter is testing a new homepage that the company hopes will improve the conversion rate of visitors to its platform into actual users of the service.

Twitter is testing a new homepage that the company hopes will improve the conversion rate of visitors to its platform into actual users of the service.

Yesterday we reported that Twitter was testing a new ‘Instant Timeline’ for new users signing up to the platform to better retain their attention, and this week the company is also trailing a new homepage for the Twitter website which comes pre-populated with content.

Twitter’s current homepage for non logged-in users is a pretty bare bones affair.

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