Twitter Users Send 32,000 Tweets-Per-Minute During Champions League Final
Over 32,000 tweets-per-minute were sent on Twitter this weekend, as Chelsea triumphed dramatically over Bayern Munich during the Champions League Final.
Twitter was all a-buzz on Saturday as the two football teams faced off for one of the most coveted trophies in the sport. Users sent 32,097 tweets-per-minute at the peak of the game.
Brand Watch explored when users were tweeting most during the match, and came to the conclusion that Twitter is becoming increasingly important for live TV events: half of all the tweets about the game were sent while it was being played live.
Take
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in