New Stella Artois Redesign to be Unveiled Soon

Fresh off their parent company’s purchase of Budweiser, Stella Artois is getting a makeover, likely, in part, to help freshen up its image now that it’s a name familiar to many more Joe Sixpacks in American than it was just a few months ago. According to Brand Republic, the bottle redesign, which should be completely unveiled by the end of the month, was handled by Pearlfisher and features a much slimmer wraparound, a cleaner overall look, and puts the focus squarely on the beer’s logo.