New Research Shows Link Between Lunch & Profitable Negotiations
It pays to eat. Literally.
New research published by Harvard Business Review reveals a link between lunch and profitable negotiations.
Babson professor Lakshmi Balachandra conducted two experiments among MBA students.
In one experiment, 132 students negotiated a complicated joint venture with two companies. Turns out, students who ate together increased profits by $6.7 million! This is in comparison to students who negotiated sans food. (And by eating we mean they ate at a restaurant or simply shared a meal brought into a business conference room.)
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