The New Republic is making good on owner Chris Hughes’ promise to add more salespeople with digital experience to the brand. Today, the magazine’s vp of advertising, Jennifer Hicks, announced that TNR had made two new hires to its sales and marketing team. One is Erik Carlson, most recently a sales exec at digital outfit Say Media (and formerly of Ars Technica). Carlson is joining TNR as director of integrated advertising and will be working across print, digital and live events, reporting to Hicks.
Also joining the magazine as integrated marketing manager is Diana Ryan, previously senior coordinator of content and programming at The Atlantic’s events platform, AtlanticLive. She will also be overseeing live events at TNR.
Per a statement from TNR, the magazine’s sales team has doubled ad revenue in the past year, “largely driven by growth in digital advertising.” In a blog post last November, Hughes said that half of the brand’s monthly ad revenue was coming from digital products, and added that TNR was planning to “bolster our advertising team with more digitally savvy salespeople and creative marketing managers.”