The New Republic Opts for 'Novel' Content Marketing Approach
New division aims to "help brands convey their causes."
Before joining The New Republic as CRO this spring, Kayvan Salmanpour (pictured) spent four years with content marketing firm NewsCred. He was in fact the third employee hired, overseeing the expansion of the Park Ave. South firm’s sales, content and biz development teams to some 230 employees today.
To run Novel, TNR’s brand new in-house content marketing agency, he has recruited one his former colleagues. Amelia Pisapia, director of Novel, was previously the head of editorial at NewsCred.
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