New Report Sees More Tough Years Ahead for Magazines
Digital ads, circulation will improve, but it's not enough
Digital circulation and advertising will create a new source of revenue for consumer magazines across North America, a new industry forecast says. But even by 2015, overall spending on magazines will still be smaller than it was before the recession.
That’s the conclusion of PricewaterhouseCoopers’ "Global Entertainment and Media Outlook: 2011-2015," a report set for release June 14 that predicts at least a few more lean years for magazines.
Advertising on digital media—a category that now includes ads on mobile and tablet devices in addition to websites—will reach $2.8
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