New Newsweek: Out with 'Straightforward News,' in with Martha's Favorite Slab Serif!

“Designed to hit just the right notes of forthrightness, credibility, and charm.” That’s how Hoefler & Frere-Jones describes Archer, the “well-mannered, easy to work with, and inviting to read” slab serif typeface that the firm developed for Martha Stewart Living. Now Newsweek has scooped up this good thing, as Martha would say, as part of its reinvention. “As we see it, Newsweek‘s role is to bring you as intellectually satisfying and as visually rich an experience as the great monthlies of old did, whether it was Harold Hayes‘s Esquire or Willie Morris‘s Harper’s, but on a weekly basis,” writes editor Jon Meacham in the