New Movie Promotion Asks You to Dish on Your Closest Relations

Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to post anonymous gossip about friends and neighbors.

The movie is all about relationships and family in an era of digital disaffection, and to promote it, people are encouraged to share secrets on Whisper about other people. In a first, the Whisper logo appears at the end of the movie trailer released today with the hashtag #MWC.

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