An invitation-only service called WhoSay has been working quietly in the background helping Hollywood stars maintain control of pictures and videos at Twitter and Facebook.
WhoSay is for celebrities who want to remain open to their fans without worrying about images of them igniting fashion trends or “selling” products. The company’s goal is to grant famous people control over what is tweeted or shared about them. They can focus on private moments with fans and not worry about digital images of them using a product or promoting a web site without permission. The whole idea is to make it easier for the fans to stay in touch with their celebrities.
WhoSay offers software applications that clients can put on their smartphones. Photos or videos fired off for Twitter or Facebook posts don’t scatter all over the Internet. The content is copyrighted on secure computers and fans can still enjoy them.
The driving force behind WhoSay is Creative Artists Agency (CAA), the world’s leading entertainment and sports agency representing Hollywood stars including Brad Pitt, Oprah Winfrey, George Clooney, Sandra Bullock, Will Smith and Steven Spielberg. CAA has a marginal investment in WhoSay, and Amazon is also listed as an investor in the startup.
The whole purpose of WhoSay is to create sharing on the Internet in a whole new fashion, so the clients can benefit from the traffic while staying connected to their trusted fans.
Interestingly, WhoSay does not charge for its service. The startup is hopeful that it might one day share money with high-profile clients by making heavily-visited pages hosted by WhoSay.