The announcement that Steve Jobs was resigning as CEO of Apple was, by far, the subject of the most news links shared via Twitter during the week of Aug. 22-26, according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index.
Meanwhile, the most-shared news and politics video on YouTube was footage of a brawl during a Georgetown basketball exhibition in Beijing, and the most news links shared by bloggers focused on the $4 trillion increase in the national debt.
PEJ broke down the content in Jobs-related tweets and found that 29 percent of them were straight news, 17 percent were jokes, 11 percent involved the impact on Apple, 10 percent focused on replacement Tim Cook, 8 percent quoted Jobs, 7 percent were about his illness, and 7 percent were tributes.
The earthquake on the East Coast was next on the list of news links shared via tweet, followed by: astronomers’ discovery of a planet made of diamond; Hurricane Irene; and a letter written by Canadian Parliament member Jack Layton shortly before his death Aug. 22.
The basket-brawl was followed on the list of most-viewed news and politics videos on YouTube by: video of a confrontation between Madrid police and a woman; footage of a stage collapse at the Pukkelpop music festival in Belgium; a Russian-language parody saying that iPhones were discovered in the Gulf of Mexico by Jacques Cousteau and that the BP oil spill was a cover of a vast conspiracy; and a clip from Fox News Channel’s Red Eye in which commentator Andy Levy apologizes to singer Chris Brown over a Twitter discussion.
The national debt was followed on the list of news links shared via the blogosphere by: BlackBerry, speculation about the Apple iPhone 5, new features on Facebook, and the 2012 presidential election.