New Media Index: Steve Jobs’ Resignation from Apple Was the Talk of Twitter

The announcement that Steve Jobs was resigning as CEO of Apple was, by far, the subject of the most news links shared via Twitter during the week of Aug. 22-26, according to the Pew Research Center's Project for Excellence in Journalism’s New Media Index.

The announcement that Steve Jobs was resigning as CEO of Apple was, by far, the subject of the most news links shared via Twitter during the week of Aug. 22-26, according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index.

Meanwhile, the most-shared news and politics video on YouTube was footage of a brawl during a Georgetown basketball exhibition in Beijing, and the most news links shared by bloggers focused on the $4 trillion increase in the national debt.

PEJ broke down the content in Jobs-related tweets and found that 29 percent of them were straight news, 17 percent were jokes, 11 percent involved the impact on Apple, 10 percent focused on replacement Tim Cook, 8 percent quoted Jobs, 7 percent were about his illness, and 7 percent were tributes.

The earthquake on the East Coast was next on the list of news links shared via tweet, followed by: astronomers’ discovery of a planet made of diamond; Hurricane Irene; and a letter written by Canadian Parliament member Jack Layton shortly before his death Aug. 22.

The basket-brawl was followed on the list of most-viewed news and politics videos on YouTube by: video of a confrontation between Madrid police and a woman; footage of a stage collapse at the Pukkelpop music festival in Belgium; a Russian-language parody saying that iPhones were discovered in the Gulf of Mexico by Jacques Cousteau and that the BP oil spill was a cover of a vast conspiracy; and a clip from Fox News Channel’s Red Eye in which commentator Andy Levy apologizes to singer Chris Brown over a Twitter discussion.

The national debt was followed on the list of news links shared via the blogosphere by: BlackBerry, speculation about the Apple iPhone 5, new features on Facebook, and the 2012 presidential election.