Amazon has introduced a new program called Kindle MatchBook that gives Kindle customers the option to buy discounted eBook editions of books that they have already purchased in print. Amazon customers who purchase or have purchased select print books will be able to buy the Kindle edition for cheap. Most cost somewhere between free and $2.99.
The feature works for books purchased all the way back to 1995, the year Amazon opened for business. Publishers must enroll these titles in the program. The program launches next month. It will include the bestsellers: I Know This Much Is True by Wally Lamb, The Art of Racing in the Rain by Garth Stein, The Thorn Birds by Colleen McCullough, A Prayer for Owen Meany by John Irving and The Hangman’s Daughter by Oliver Pötzsch, among others.
The idea for print/digital bundling came from customer demand. “If you logged onto your CompuServe account during the Clinton administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase—18 years later—to be added to your Kindle library at a very low cost,” stated Russ Grandinetti, Vice President of Kindle Content. “In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish.”