New Heavyweight Media Consortium Seeks Better TV Metrics
Dissatisfied with the current state of cross-platform television audience measurement, a group of major media and advertising executives has formed a consortium to come up with better metrics.
According to Broadcast & Cable’s Claire Atkinson, the Coalition for Innovative Media Measurement is “widely seen as an attempt to either bypass Nielsen (Media Research) or to push it towards more speedy progress in the realm of online video and mobile measurement data collection.”
Coalition members include:
* Jeff Bewkes, Chairman and CEO, Time Warner
* George Bodenheimer, President of ESPN and ABC Sports, and Co-Chair, Disney Media Networks
* Philippe Dauman, President and Chief Executive Officer, Viacom
* Dina Howell, Vice President, Global Media & Brand Operations, The Procter & Gamble Company
* Esther Lee, Senior Vice President, Brand Marketing and Advertising, AT&T
* Anne Sweeney, President, Disney-ABC Television Group and co-chair, Disney Media Networks
* Page Thompson, CEO, North America, Omnicom Media Group
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