A New Hampshire Magazine History Lesson

A look back at advertising executive Thomas Dreier's manifesto for country living

In the April 2017 issue of New Hampshire magazine, Howard Mansfield pays fond tribute to a print predecessor.

He telescopes back to the early 1930s, when advertising executive Thomas Dreier, buoyed by big city success, bought a farm in Melvin Village, N.H. and launched monthly The Hampshire Troubadour. Dreier oversaw the magazine from 1931 through 1935, when he relocated to South Florida. The Troubadour published until 1951 and was briefly revived in the late 2000s.

From Mansfield’s piece:

In the Troubadour, we’d say today, Dreier was defining the state’s brand.

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