Facebook’s new introduction site for Deals, its location-based promotions service, helps users discover nearby Deals and teaches business owners how to offer them. The locator displays a list and Bing map of local promotions, while the instructional videos and downloadable Deals Guide for Businesses .pdf explain best practices for creating Deals campaigns.
By facilitating the business on-boarding process, and allowing users to purposefully search for promotions, the site should help Deals become a more popular way for businesses to incentivize foot traffic.
Facebook originally launched Deals with a handful of brands in November, but it was only available in the U.S. for iPhone and touch.facebook.com users. Though a powerful way for businesses to court customers, a lack of understanding amongst both business and users led relatively few to implement or use it.
In the months since, Facebook has rolled out its location service Places to Europe, Japan, Canada, and Australia, added access for Android devices, and today launched Deals in Europe. Now that it has expanded the potential user base and gotten feedback from businesses who’ve tried it, Facebook is prepared for a more aggressive push.