New Facebook ad objective: Local awareness

Small businesses wanting to target Facebook users closer to them have a new advertising objective: Local awareness.

Facebook announced this feature today, giving marketers the ability to target users who are within a certain radius of the business’ address:

For many local business owners, marketing is just one of the many duties they must tackle every day. That’s why we built a new feature to make advertising for local businesses easier and more effective — local awareness ads.

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