New data on Facebook application virality
Facebook has unveilved new valuable marketing data to application developers that show which channels inside Facebook lead to the most application installations. While the stats are not perfect, they do provide new insight into how your Facebook users find and add your application.
The new feature, called “Application Adds by Facebook Referrer,” can be accessed from the “More Stats” page for your applications and clicking on the number of adds. Application Adds by Facebook Referrer provides install stats from the following channels:
- Product Directory – how many users found your app in the application directory
- Profile Box Add Link – the standard link Facebook places in the top right of your profile box
- Add Application News Feed Story
- Mini Feed Story
- Facebook Search
- Requests Page
- From within your App – how many users clicked content within your profile box or another canvas page that led them to install your app
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