New Campaign Pushes Agency-Shaped Product

Every ad agency wishes it could have an earlier hand in shaping the products it’s hired to sell. So contends John Matejczyk, executive creative director at MUH-TAY-ZIK/HOF-FER, whose shop got a crack at that dream.
 
MTZHF, based in San Francisco, launched Web and print campaigns the week of Feb. 21 for iMeet, a Web video conferencing tool that aims to be user-friendlier than its tech-centric predecessors. It’s also poised to roll out a set of new

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in