New BringIt Service Allows Existing Social Games To Integrate Tournaments, Challenges

San Francisco based BringIt recently announced a partnership with RockYou and other major social game publishers to bring challenges and tournaments into existing games via themed mini-games.

San Francisco based BringIt recently announced a partnership with RockYou and other major social game publishers to bring challenges and tournaments into existing games via themed mini-games. More after the jump.

BringIt’s unique proposition is that developers can offer players new functionality such as competitions and tournaments within their current games through a plug and play platform. Although the details of the platform are unknown, it is no surprise publishers are looking to experiment with innovative ways to engage their users.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in