New App Lets Consumers Text, Instead of Call, Businesses

Phone calls aren't really that hard, but they seem harder, at least to about a third of Americans, than text messaging. Enter Instaply. The mobile app allows users and participating businesses to exchange text messages.

Since the advent of the text message, some of us noticed that weeks go by while we intend to call to make an appointment with the hairdresser, doctor or auto mechanic, but fail to actually do so.

Phone calls aren’t really that hard, but they seem harder, at least to about a third of Americans, than text messaging.

Enter Instaply. It allows users and participating businesses to exchange text messages. The app consists primarily of a directory that can be searched by venue name or category of business.

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