Do consumers crave less-fake social media—with fewer filters and "likes" and more genuine back-and-forth? Casey Neistat, one of Adweek's Creative 100 picks, thinks so and has launched a reality-minded app called Beme to prove it.
Pronounced "beam," the app is like a mix of Snapchat and Vine. According to Neistat, it is intended to strip out the inauthentic, over-stylized selfies people post on social media.
"How would I look if I were just talking to myself in the mirror? If I'm in the stands at a U2 concert watching Bono, how can I capture this moment without interrupting it and making it fake?" Neistat told The New York Times.
To record a video, users place their phone against a surface, which triggers the camera to start filming.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in