New AOL Site Is 'MTV Without The Middleman'; Also: Why You Need To Move Fast
What do you get when you cross AOL, brand strategy group MGX Lab, and the Jonas Brothers?
You get Cambio, a “next-generation video network for the Web,” where teens and young adults can watch their favorite stars on demand—without going to Youtube or turning on MTV. (Assuming that somebody’s “favorite star” is Frankie Jonas?)
In fact, the NYT is calling it “a kind of MTV without the pesky middleman.”
Basically, if you want to see stuff about the Jonas Brothers or even Jordin Sparks, AOL is hoping that you’ll go to Cambio.
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