James Kreckler has been named vice president of advertising sales for iVillage, effective immediately. He reports both to Scott Schiller, executive vice president of NBCUniversal’s digital advertising sales, and Jodi Kahn, president, iVillage.
Most recently, Kreckler was vice president of digital ad sales at Rodale, where he handled strategic business development and overall management of advertising sales for digital brands for the past five years.
At iVillage, Kreckler will be charged with driving revenue for the business, creating effective marketing solutions for advertising partners across platforms, including web, mobile and social media.
“As one of the largest digital communities for women, iVillage has created an unmatched listening platform that keeps us connected to what women are talking about 24/7,” said Kahn. “James brings to iVillage an incredible track record of success, and will seamlessly connect brands with this highly engaged audience.”