New AdAge Mobile Targets iPhone Users

Advertising Age is spiffing up its mobile image. The publication has partnered with mobile ad network and technology provider Quattro Wireless to create what the two say will be the advertising industry’s “premiere wireless mobile platform for both users and advertisers.”

The new mobile site has a slew of features designed with the iPhone in mind as well as more content from AdAge.com, including Latest News, AdAge Digital and MediaWorks updates, CMO Strategy, various blogs, video offerings, event updates and more.

Quattro’s Juicing technology dynamically adapts the mobile layout and navigation for specific handset types. On the advertising side, it allows for things like special banner creatives and channel sponsorships.

Yahoo has signed on as the initial site sponsor.