How Do Facebook, Other Social Networks Stack Up Vs. Other Marketing Channels?
Facebook and other social networks were 58 percent more efficient than ad exchanges and delivered higher-quality users than other marketing channels, according to a study of more than 60 billion ad impressions in the third quarter of 2013 by Aggregate Knowledge, the media intelligence platform from real-time information and analysis provider Neustar.
Facebook and other social networks were 58 percent more efficient than ad exchanges and delivered higher-quality users than other marketing channels, according to a study of more than 60 billion ad impressions in the third quarter of 2013 by Aggregate Knowledge, the media intelligence platform from real-time information and analysis provider Neustar.
Aggregate Knowledge also found on the topic of channels:
- Networks and ad exchanges showed the greatest advantage in cost per thousand impressions (CPMs), cost per acquisition, and cost per click.
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