Networking Relies On 'The Beauty of Compound Interest'

Mark W. McClennan, APR, shares his philosophy on networking in a blog post for PRSA.

He says that networking isn’t about “what can you do for me” (well, duh) but is about nurturing relationships.

You can do it anywhere (another duh).

But what surprised us is the amount of time McClennan’s willing to take for those relationships to grow and bear fruit.

He says: “At first, your network seems small, but if you keep it up, the beauty of compound interest gives even someone who is an average networker an amazing web of contacts and influencers in just five to 10 years.”

Five

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in