Network TV techies as soothsayers
The Wall Street Journal today carries a story pegged to the launch of TiVo‘s “Product Watch” – a sort ofGoogle for TV ads that might interest you. It’s old news, really, dating back to November, but is noteworthy in that unlike so many techie annoucements, this one actually happened.
Essentially, a bunch of advertisers including Ford and Kraft Foods were sufficiently frightened of DVRs that they banded together with TiVo to offer a “smart search” for ads that might actually interest you.
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