Want to visit Joyce Byers’ creepy living room? Just open Snapchat.
To promote the second season of the sci-fi hit Stranger Things, Netflix created a sponsored world lens within the app that takes users inside the show’s eerie world.
Using the app’s rear-facing camera, consumers can tap on the screen to play around with the lens. According to Snapchat, the campaign is the first use of a “portal” lens that puts consumers in the middle of an augmented reality experience.
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