Netflix Takes Up a Third of Internet Bandwidth

Traffic shifting from computers to connected devices

Netflix may have lost 800,000 subscribers last quarter, but there are still more than enough streaming fans left over to hog nearly a third of peak Internet bandwidth.

According to the 2011 Sandvine Global Internet Phenomena Report, Netflix is North America’s largest consumer of Internet bandwidth, creating 32 percent of peak downstream traffic, while its video-streaming component alone is responsible for almost 28 percent of all bandwidth usage.

Real-time entertainment services like Netflix and YouTube drive the most traffic, with video and music content creating the heaviest bandwidth consumption.

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