Netflix Reverses Its Qwikster Rebranding

DVD and streaming services won't be split up after all

Say goodbye to Qwikster. The short-lived Netflix spinoff is no more, according to a post on the Netflix blog by CEO Reed Hastings earlier today. Henceforth, mail-order DVDs and streaming video will once again both be housed under the Netflix brand.

“It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs,” Hastings wrote. “This means no change: one website, one account, one password .

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in