Lack of Planning, Bad Naming Skills Hurting Netflix

Let’s start by saying that the uproar over Netflix is gargantuan and crazy. It’s a movie service. You’re at home futzing around on a Sunday afternoon and you say to yourself, “Why don’t I pop Wordplay in the DVD machine and eat some Cheez Doodles?” (I will be a Qwikster customer.)  This is happening in the world. And there are 23, 525 comments on CEO Hastings’ blog post. Let’s maintain perspective, yeah?

But, from a PR point of view, this has turned into tidal wave of nastiness for Netflix largely because even with the CEO’s direct communication, the comms plan wasn’t fully worked out.