We’re all familiar with NPS, or net promoter scores. They help PR determine how to get the word out about a client’s products online–and they’ve only grown more important as brands look high and low (and all over Vine and Instagram) to find new promoters/brand advocates.
Infographic after the jump.
In summary, it seems that conventional NPS analysis may be overemphasizing the influence of both the “promoters” and the “detractors”: happy folks can’t be relied upon to promote and dissatisfied customers will always skew the data.
What do we think?