Neopets On Nickelodeon


Neopets, the Glendale-based kids’ site, is coming to Nickelodeon in June.

The site was started in 1999 by Adam Powell and Donna Williams, acquired by Viacom in 2005 for $160 million.

It has 25 million members worldwide. These dedicated Neopians spend an average of 6 hours and 15 minutes per month on the site. What’s more, its demographics are the stuff of marketers’ dreams: Four out of five Neopians are under age 18, and two out of five are under 13.

Fans must be thrilled.