Neopets On Nickelodeon
Neopets, the Glendale-based kids’ site, is coming to Nickelodeon in June.
The site was started in 1999 by Adam Powell and Donna Williams, acquired by Viacom in 2005 for $160 million.
It has 25 million members worldwide. These dedicated Neopians spend an average of 6 hours and 15 minutes per month on the site. What’s more, its demographics are the stuff of marketers’ dreams: Four out of five Neopians are under age 18, and two out of five are under 13.
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