Yes, it’s true: Hurricane Sandy turned this week upside down. In the midst of all the bad news about millions going without power, $50 billion dollars in damage, and bad behavior in the wake of the storm, it’s encouraging to read about some positive developments. We’re not sure when the New York/New Jersey area will return to normal, but in the meantime some particularly inventive PR professionals are trying to help out.
Affect is a firm located right smack in the middle of Manhattan, where the effects of this week’s storm have been particularly dramatic. Noticing that many of her friends, clients and employees have been affected, Affect owner and president Sandra Fathi set up a Facebook page called “PR Helping PR” yesterday with the stated goal of helping as many affected professionals as possible return to work–even if their offices aren’t yet up and running.
The site plans to achieve this goal by bringing PR pros who need office space together with those who have space to share. Affect encourages both stranded employees and any PR companies located in areas suffering from storm damage to post status updates in the interest of helping at least a few dedicated professionals find an available desk at which to do their work.
Your editors have been fortunate enough to work from home this week, but many in the industry aren’t so lucky. If you’re one of those stuck without a working computer/Internet connection, or if you have resources to offer, please check out the PR Helping PR page.