NCAA Tournament Goes 3G on iPhone
Continuing efforts by CBS and the NCAA to ensure that productivity at work plunges in March, CBS Mobile Monday debuted its NCAA March Madness on Demand app for the iPhone, offering all 63 games of the NCAA Division I Men’s Basketball Championship live via AT&T’s 3G network, paidContent reported.
The app costs $9.99, double the price for the 2009 version, but last year’s app only worked with WiFi networks, according to paidContent.
Microsoft will also sponsor a free version of the app that will offer on-demand highlights, live scores, and news coverage, but no live game action, paidContent reported, and CBS will launch a free BlackBerry app, sponsored by Mercedes Benz, but with no live video or on-demand clips.
AT&T’s FLO TV service will also offer live video of all 63 games, and Verizon Wireless’ version of FLO TV will be limited to CBS’ general coverage, as AT&T is the exclusive wireless partner...
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