We’ve been hearing the whispers, and this week, NBC Southern California has made it official. Building on the ratings success of the station’s weekend newscasts, the Burbank-based affiliate is adding 5 p.m. Saturday-Sunday installments and expanding its existing Sunday 11 p.m. report to a full hour.
“The expansion of our newscasts give us a chance to tell more stories and cover events that happen on weekends,” said vice president of news Todd Mokhtari. “The added time slots give our viewers more options for getting breaking news, local information and weather all weekend long.”
Last August, NBCLA added a half-hour to its weekday noon newscasts and continues to aggressively go after it under the stewardship of new GM and president Steve Carlston.