NBC4 Adds a Noon Newscast

NBC4 is expanding its news roster. Beginning today, the station is adding a 30-minute noon newscast to its weekday lineup. The show will be called “NBC4 News at Noon” and will be anchored by Lucy Noland, who also handles the 6 p.m. duties. Social media reporter Mekahlo Medina will also be featured on the newscast, interacting online with viewers of the show.

Fox’s KTTV is the only other station in LA with a noon newscast.

Press release after the jump:

BURBANK, Calif., Sep 12, 2011 (BUSINESS WIRE) — NBC4 Los Angeles announced today it will add a 30-minute noon newscast to its fall weekday lineup beginning Monday, September 12. “NBC4 News at Noon” will highlight the latest local weather information, health, consumer and lifestyle stories in and around the Los Angeles area.

“NBC4 News at Noon” will be a fast-moving blend of the latest breaking news stories and issues that are important to Southern California residents. The newscast will closely link viewers to their community through active participation in the news process and by keeping them informed about latest events and happenings taking place around the Southland.

“NBC4 News at Noon” will be anchored by Lucy Noland, who also anchors the station’s 6 PM newscast. In addition, Technology and Social Media Reporter Mekahlo Medina will lead the social media conversation by inviting viewers to actively participate in the coverage of the top stories of the day by connecting with NBC4 on Facebook, Twitter and NBCLA.com.

“The addition of ‘NBC4 News at Noon’ is another commitment to expanding our local news presence and better serve viewers throughout the entire day,” said Vickie Burns, NBC4’s Vice President and News Director. “As the second newscast to be added this year, we are positioned to more effectively cover our expansive market and provide the quality, in-depth coverage that matters to the community.”

Lucy Noland joined NBC4 as an anchor and reporter in July of this year. Prior to that, she worked for CBS affiliate KHOU-TV in Houston, Texas, where she was the co-anchor of the station’s 5 PM and 10 PM weekday newscasts. Noland had been with KHOU since April 2007. For three years before that, Noland was the co-host of “Good Day New York,” the morning show at WNYW-TV, the Fox owned-and-operated station in New York. She was born in Saigon, Vietnam, has three children and currently lives in the Los Angeles area.

Medina is an Emmy Award-winning journalist who currently serves as NBC4’s technology, social media and community reporter. He joined NBC4 in 2006 and is one of the station’s most prolific social networkers, utilizing technology to develop content for the daily newscasts. He has developed two signature franchise segments: “the Trend,” a segment that highlights what’s trending on social media networks; and, “the Local,” a weekly feature about the interesting places and trends in local Southern California communities.