NBC Wants To Know What You Think — Literally
Judging the effectiveness of commercials through ratings is passe. These days, the new hipness is to measure people’s biological reactions to advertising. The Times reports that NBC is commissioning firm Innerscope Research for their latest market testing projects. Innerscope’s claim to fame (verbatim from their site) is that they use “state-of-the-art wearable sensors to translate noninvasive measures of brain activity into an easy to inrerpret, time-locked index of emotional engagement.” Alternately, here’s how the Times describes it:
Panelists wear black-netted vests with tubes running out of them.
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