NBC To Offer Free TV Show Downloads

The New York Times reports that NBC Universal, acknowledging that viewers are increasingly moving away from traditional television viewing, just announced plans for a service that will make popular NBC shows available to download free to personal computers and other devices.

This is the result of NBC Universal backing out of its contract with Apple to sell shows for a fixed price of $1.99 each.

The article reports that the new NBC Direct service will launch a trial in October and be widely available by November.

Meanwhile, by mid-2008, NBC also plans to sell episodes with varying prices.

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