NBC to Apple: Build DRM Into Video
NBC Universal would like to have its TV shows distributed once again through Apple’s iTunes service, a top executive said Wednesday—but he called for anti-piracy measures to help protect his business’ revenue, CNET News reports.
“If you look at studies about MP3 players, especially leading MP3 players and what portion of that content is pirated, and think about how that content gets onto that device, it has to go through a gatekeeping piece of software, which would be a convenient place to put some antipiracy measures,” Kliavkoff said in an onstage interview at the Ad:Tech conference, according to the report.
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