NBC Orlando Affiliate WESH-TV Scores with Casey Anthony Trial iPhone App

Following the Casey Anthony murder trial? NBC affiliate WESH-TV in Orlando, Fla., has got an app for that.

In fact, the case of Anthony — accused of killing two-year-old daughter Caylee in 2008 — has been the subject of so much media coverage that the 99-cent iPhone app sits at No. 2 on the App Store’s rankings of paid apps, Nieman Journalism Lab reported.

The app debuted in April, according to NJL, and it provides access to live blogs about the court proceedings, breaking news updates, court documents, photos, video recaps, courtroom footage, and related stories produced by WESH.

Surprisingly, WESH does not appear in the branding for the app, which is listed under parent company Hearst Television, NJL reported, adding that the TV station also offers a live stream from the courtroom on its website, a live blog, a collection of curated #CaseyAnthony tweets, and a Casey Updates Facebook page.

WESH.com digital media manager Gabe Travers told NJL:

It was a no-brainer to make something like this for folks interested in the trial. I don’t think we would have predicted it would be the No. 1 selling app in the App Store.

There were more than 20,000 pages of evidence released. You’d think documents would be something dry for folks, but people have a huge interest. They like stories about the evidence as much as they like the documents themselves.

We had a good amount of time to plan, know what our strategy is, time to get our ducks in a row, to get the time lines and documents. When we came to this point in the trial, we had done lots of planning and were ready for what it would entail.