NBC Backs NFL Thursday Night Football Handoff With Social Blitz

The National Football League’s Thursday Night Football shifts to NBC tonight, backed by a social media blitz.

The National Football League’s Thursday Night Football shifts to NBC tonight, backed by a social media blitz.

Social media efforts related to the game, in which the Carolina Panthers host the New Orleans Saints, include:

  • A GIF relay on Twitter using the #TNFHandoff hashtag, starting with the main NBC Sports Twitter account and including other NBC Sports and NBC Entertainment accounts and TV stations from the two teams’ home markets, with the emoji football finally landing on the TNF on NBC account at 7 p.m. ET Thursday.

  • Celebrity Twitter ambassadors live-tweeting each week’s game, with Saints fan and world-renowned chef Emeril Lagasse taking the reins for Thursday night’s contest.
  • Custom Thursday Night Football Snapchat filters available starting Thursday at NBCUniversal and NFL locations throughout the U.S.
  • Special Snapchat filters that can be unlocked by scanning the Snapcode on the Sunday Night Football bus, with a different filter for each game site.

Readers: Are you ready for some football?