NBC News and msnbc.com will be the exclusive news and information provider for MySpace’s Decision ’08, an online center for in-depth 2008 election-related news, analysis and discussion, under a new partnership between the online social network and the NBC Universal owned news organizations.
Decision ’08 will be available to more than 100 million active MySpace users worldwide, and will be a component of MySpace’s IMPACT Channel, the site’s hub for civic and social engagement.
As part of the site, there will be interactive opportunities for users to engage with NBC News and msnbc.com content, news anchors and reporters during the coming months of the election season.
Decision ’08 goes live today (April 22) and will offer the latest election coverage, news feeds and daily videos from NBC News and msnbc.com. The site will also have user-generated content and will link to profiles of NBC News and MSNBC anchors and reporters, including Brian Williams, Tim Russert and Chris Matthews.
“The 2008 election is proving to be the most youth- and technology-driven race in history, and MySpace is a significant forum for political discussion today,” said Lee Brenner, Director of IMPACT and executive producer of political programming at MySpace. “We are privileged today to be partnering with such revered news organizations as NBC News and msnbc.com, and to be taking our first steps in what will be a unique and engaging collaboration for the MySpace community.”
“NBC News has never been more committed to delivering quality news and information where and when our users and viewers want it,” said Mark Lukasiewicz, vp of digital media at NBC News. “The Decision ’08 hub at MySpace will give everyone in the vast MySpace community access to the information and tools they need to engage in this crucial election.”
MySpace is a unit of Fox Interactive Media Inc.